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Sitecore Email Experience Manager a.k.a Sitecore EXM is mainly used to send email campaign. Sending of emails via EXM can be either Automated or Regular message. Want to understand a bit more about those 2 types of messages, you can read more about it at Regular vs Automated Message by Pete Navarra, Or you can also go through my previous articles about EXM.
In the realm of email marketing, precision and efficiency are paramount. However, Sitecore 9.2 with Email Experience Manager (EXM) users may encounter a puzzling issue: the automated email message queue fails to clear after dispatch, leading to potential delays and inefficiencies in email delivery.
Sitecore backend is very dependent on Pipelines and Processors. Those are easily configured via configuration files. There are lots of documentation online about the different types of pipelines and processors so I will not dwell into too much details. The focus for today’s article is about EXM Pipelines and Processors. Hopefully, for a developer, this article can help you to understand how EXM works.
Following Part I – where the focus was on Automated Messages, today’s article will be focus on the Regular Messages. Regular Messages is mainly used for campaigns such as Newsletter and you can send to multiple recipients compare to automated message. You can read more about the difference between Regular and Automated message here: Regular Message vs. Automated Message.
Sitecore Email Experience Manager alias EXM is a module within Sitecore that allows you to create email campaigns. If you want to understand a bit more about EXM characteristics, you can read more at Introducing the Email Experience Manager. The article I am writing is mainly to provide a better flow of understanding of EXM for a developer perspective. The journey I went on to understand how EXM works internally.
Hishaam Namooya
Hishaam 